I’ve paid Instagram influencers/bloggers to post, but did not get any sales! An Instagram post does not convert into immediate direct sales. It increases brand awareness.
How does brand awareness increase sales/business traffic? Research shows an individual needs to see a brand 16 times before they trust it or buy it.
How can social media increase brand awareness? Research shows 50% of the population are online, and 40% of those 50% are on social media.
My industry is too professional, corporate and academic for social media. I do not need B2C I need B2B. I need the VC’s. I need decision makers. We repeat. Research shows 50% of the population are online, and 40% of those 50% are on social media. No matter what message you want to convey, social media is a FREE communication medium. Think of it as the NEW publications of magazines. Trade or Consumer. Academic or Business. There is a magazine for every industry….it will be the same for the Instagram page. Just because no one has done it yet, doesn’t mean it will not happen. The successful keep ahead of the curve.
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